By James A. Loyola
PHirst Park Homes, the first-home division and brand name of listed real estate developer Century Properties Group, Inc., is launching a P2.8-billion project development in Lipa, Batangas.
In a statement, the firm said the project will be developed on a 20-hectare property and will consist of 1,867 units.
The expansion comes on the heels of PHirst’s successful maiden launch in 2017 in Tanza, Cavite, which has sold 1,200 units with a sales value of P1.4 billion.
“PHirst Park Homes raised the bar in the category of affordable home ownership by offering more value at very attainable price points. This is what we will make available in Lipa, where we are bringing our Tanza concept but with enhanced offerings,” said PHirst Park Homes President Ricky Celis.
Located in Barangay San Lucas, Lipa City, the development is close to two industrial parks: it is right behind the 470-hectare industrial park Lima Technology Center and a 30-minute drive from the Light Industry and Science Park III.
Schools, dining outlets and leisure establishments are close by, with SM City Lipa an 18-minute drive away.
Loren Sales, the company’s Customer Management Group Vice President, said PHirst Park Homes Lipa will still feature the 4Cs, or superior values that describe the project as Complete, Conceptive, Connected, and Convenient, but with a twist.
Four types of home configurations will be available. A 40-square-meter home starts at P1.2 million with a P9,000 monthly amortization.