Key pieces

Published April 13, 2018, 12:05 AM


By Maggie F. Francisco

The term “wardrobe essentials” may differ from one person to another. For one, it may refer to basic tees and a blazer. If you ask another, it may mean printed midi-skirts and tops with flounce sleeves. Whatever it is, these are the definitive items that you consider to have outlasted trends and fads and will provide the perfect foundation for everyday chic wear, regardless of the season. And these two brands may just have the pieces you’re looking for to fill up that closet space.

Memo and ForMe have been in the forefront of day-to-night fashion for years. Simple, elegant, and easy-to-mix, these two brands have specifically designed their collections with the demands of modern life in mind. For Memo, it’s back to basics with their choice of fabric and appealing palette. The silhouettes are structured while still having that thoroughly modern looseness.

A brand known for “all things pretty,” ForMe’s latest collection takes you to a variety of choices for your next wanderlust adventures. Everything in their store allows you to mix and match with ease.


Feminine and Chic

During the launch of ForMe’s summer 2018 collection at their flagship store at Mall of Asia, the brand showcased light and dreamy staples that will have you booking your next vacation! From dainty silk kimonos to olive vintage bowling shirts, ForMe boasts of pieces that are easy to mix and match for any occasion.

The summer collection will definitely transfer you to your happy place with pieces having bright colors and playful prints. Speaking of prints, you won’t find them in other brands as these were conceptualized and designed by the brand’s in-house design team (talk about being exclusive!). The collection updates timeless essentials like blouses and skirts by adding details like puffed sleeves, ruffles, and colored stripes (also exclusive for the brand). Some of the other standout pieces are the Tie-Me-Up striped dress, the flamingo-print culottes, and the black tie-back top.

Without a doubt, ForMe’s summer collection was built upon relaxed cuts and pretty colors that live up to the brand’s signature effortless style.

ForMe summer collection is now available in-stores nationwide. For more info, go to, like forme on Facebook, follow @forme on Instagram


For the Stylish Professional

Launched at an intimate gathering at Panaderya Toyo at Karrivin Plaza, Makati, Memo delivered no-nonsense wardrobe essentials that easily transitions from weekday to weekend, desk to dusk.

The brand’s design process begins with a thorough review of global fashion trends by their in-house design team. It is during this review that they carefully select the trends and palettes that work best for the lifestyle of its target consumers—the professionals.

Memo’s spring 2018 collection, called The Greenhouse, is inspired by the shapes and shades of cool green leaves, warm earth tones, and sunset pinks.  Composed mostly of pieces that are comfortable and cool, the collection is made with breathable and lightweight fabric that allows easy movement and comfort. One notable piece is their tailored asymmetrical top with pleat detail, which uses a neocrepe fabric, which gives the top a stretchy yet structured silhouette (this piece is an absolute gem, especially for those who don’t feel like ironing their clothes!).

The Greenhouse collection is now available in stores nationwide. For more info, go to, like memofashion on Facebook, follow @memo_fashion on Instagram