By Jonnah Lynne Pante
After announcing its local comeback through the consecutive inauguration of its official physical stores, mobile brand Xiaomi now enters Shopee as it looks to tap the mobile online selling platform’s 11 million users in the Philippines.
The partnership made official through a Memorandum of Understanding signed by Shopee Head of Business Development Jane Lim and Xiaomi Regional Director for Southeast Asia John Chen expands the reach of Xiaomi products especially to consumers outside Metro Manila as they can now have their purchases done using the Xiaomi official store in Shopee.
In celebration of the lauch of the Xiaomi Official Store, the popular 16GB model Redmi 5 will be exclusively sold online on Shopee.
Aside from the Redmi 5, the Xiaomi Official Store in Shopee houses a range of its products like the Xiaomi Mi Notebook Air 12, Xiaomi Redmi Note 4, Xiaomi Redmi 4X, and Xiaomi Mi Band 2, among others.
According to Shopee Chief Operating Officer Terrence Pang, the inclusion of Xiaomi in Shopee’s wide range of mobile brands is a competitive addition to strengthen the mobile online selling platform’s position in the electronics category.
“In the past few years, we have witnessed tremendous growth in the number of Filipinos purchasing electronics, and in particular, smartphones, online. In the Philippines, electronics is one of the leading products categories sold online with a total market volume of USD 543 million in January 2018, and is also one of the top performing categories on Shopee,” Pang said.
“We are delighted to partner with Xiaomi, a global technology leader, to provide a greater variety of choices for consumers,” he added.
Chen expressed confidence in Xiaomi’s partnership with Shopee will help them bring innovative products.
“The Philippines e-commerce market is expected to see high growth this year, and we are confident with the strategic partnership with Shopee, it will extend our reach and highlight our commitment to continue to bring more innovative products into the market and provide greater access to technology for more Filipinos,” Chen noted.