Today, March 19, McDonald’s celebrates National Breakfast Day by distributing thousands of free Longgadesal sandwiches to customers all over the country.
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Aiming to bring happiness to more people this year, McDonald’s also brought the National Breakfast Day cheer to communities in need of an extra dose of positivity. Through the distribution of its newest breakfast offering, McDonald’s provided a memorable breakfast experience to fellow Filipinos who were displaced during the recent eruption of Mt. Mayon in Albay, and to the evacuees of Marawi, who fled their homes during to the armed conflict.
McDonald’s gave thousands of free Longgadesal sandwiches to people in five evacuation centers in Albay, Legazpi on March 5 and 6. The team also visited the Bakwit Village Transition Shelter in Marawi on March 11, where the evacuees were delighted to taste McDonald’s newest breakfast offering. The simple act of giving the gift of a free sandwich brought cheer to the evacuess.
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As part of its annual tradition, McDonald’s continues to feature inspiring stories of hope and new beginnings or “bagong simula” through an online video that was released on National Breakfast Day.
This year, McDonald’s shed light on the moving story of mothers who gave birth in evacuation centers during the Marawi siege.
The video features the visit of veteran journalist Atom Araullo who listened to the stories of the mothers’ struggles and hopes—stories that echoed their desire to rebuild their lives. Despite the difficulties of living away from their homes, they managed to nurture their newborns and remain hopeful for the future that lies ahead of them and their “Baby Bakwits.”
“National Breakfast Day has always been about giving customers a memorable breakfast experience,” said Kenneth S. Yang, McDonald’s Philippines’ President and Chief Executive Officer. “This year, McDonald’s reached out to our fellow Filipinos who are most in need, following recent events that happened in their communities. We’re happy that we were able to extend the goodness of a McDonald’s breakfast to our fellow countrymen in Albay and Marawi,” Yang said.
Watch the inspiring story of the Baby Bakwits below: