By Jonas Reyes
Subic Bay Freeport – The Subic Bay Metropolitan Authority (SBMA) signed a Memorandum of Agreement (MOA) with the Association of Accredited Advertising Agencies (4As) for the hosting of this year’s Ad Summit Pilipinas at the Travellers Hotel here.
According to SBMA Chairperson Atty. Wilma Eisma, said the Ad Summit Pilipinas in this premier Freeport is scheduled from March 7 to 10.
She added that the summit is expected to further boost tourism.
SBMA will provide the venue including the manpower needed for the summit at the Subic Bay Exhibition and Convention Center (SBECC).
Some 5,000 delegates are expected.
This year’s summit will embrace the theme “DIY your ROI”.
ROI, or Return of Investment in business parlance, will also be used for other meaningful terms like Return on Ideas or Return on Innovation wherein well-known speakers will discuss how to develop their businesses in the advertising industry.
“We are gathering some of the most brilliant minds in the world to enlighten attendees on how best to measure brand success in the fast-evolving marketing communication industry. Monetary profit is no longer the only relevant metric today. It’s time to DIY your ROI,” said Ad Summit Pilipinas 2018 chairman Norman Agatep.