MANILA, Philippines — Filipinos will be the first audience in the South East Asian region to experience kids’ television in high definition, with the launch of Cartoon Network HD in the country Friday.

“It’s because the Philippines is a very important market for us,” declared Lucien Harrington, Vice President, Branding & Communications, Turner Broadcasting System Asia Pacific, Inc.

Hence, starting Thursday on the SKYcable platform, Cartoon Network HD will offer kids and their families the ultimate TV destination featuring award-winning shows such as The Amazing World of Gumball, Ben 10, The Looney Tunes Show and Dragon Ball Z Kai.

“Kids have growing expectations about the quality of their entertainment,” he explained. “Cartoon Network HD sets a new standard in kids’ television and viewers can now watch their favorite series with never-before-seen detail, color and audio.”

Cartoon Network HD subscribers can sign up for the service as part of SKYcable’s HD package priced at P1,199 per month. Cartoon Network HD will broadcast on channel 178 and complements the existing standard definition offering on channel 43.

“Cartoon Network is a big part of many Filipino families,” added Claudia G. Suarez, Head - Program Packaging & Merchandising, Skycable Corporation.

“Its brand of humor and fun can only get better with the addition of its new groundbreaking HD channel, Cartoon Network HD. We are very proud to introduce Cartoon Network HD to the Filipino audience as part of SKYcable HD's most varied collection of high definition entertainment."

“Cartoon Network strives to deliver brands, products and innovations that can expand consumer choice and our partners’ business,” Harrington noted. “We are excited about the marketing possibilities that Cartoon Network HD offers and look forward to working with SKYcable to explore opportunities for further market development.”