Ramsay endorses EastWest auto loans

MANILA, Philippines — Celebrity endorser Derek Ramsay recently went on a road trip to Tagaytay together with a bunch of reporters to promote the “Dream Big, Win Big,” raffle promo of EastWest Bank, which is one of the fastest growing banks in the country.
During the drive, Ramsay endorsed EastWest bank’s auto loans business, wherein all EastWest Bank depositors can win fantastic items. All depositors have to do is update their customer information with their depository branch from Oct. 6, 2011 to March 31, 2012.
The promo offers a one-bedroom condominium unit at Beaufort with parking space at stake. Moreover, two Mercedes Benz cars, namely an S300 and a C180 Avantgarde, as well as P1.7 million in cash, will also be given away as prizes.
“We launched several marketing initiatives this year, among them this Dream Big
Win Big Raffle Promo, in order to encourage our clients and depositors to avail of our services such as Auto Loans,” said Antonio C. Moncupa, Jr., EastWest Bank’s president and CEO.
Commenting on why the got Ramsay as their endorser, Moncupa said, “Ramsay personifies the bank’s confident, achieving personality. The sporty model-veejay-actor is the perfect endorser for the bank’s auto loan program, actually. He’s passionate about sports, cars and travel.”
On the other hand, Ramsay said: “I love cars, traveling and going on road trips. It opens my mind and lets me experience new things. I’m the kind of guy who enjoys the feel of the wheel in my hands. I listen to how the car responds with every turn and bump. Traveling has definitely contributed to the kind of person that I am today.”
When asked what he can say about his partnership with the bank, the actor said, “I believe in East West Bank’s Auto Loan program. It enables the consumer to purchase his dream car and see places, too. Of course, whenever you avail of a loan, there are some risks involved. But in life, the greatest people take the greatest risks. You have to take risks to reap the rewards in the end. Through EastWest Bank’s Auto Loan program, the consumer can drive up to his dream places – plus more. It offers the fastest turnaround for approval.”
EastWest Bank is a subsidiary of the Filinvest Development Corporation (FDC) which opened for business in 1994. Before the end of this year, the bank is expected to grow its network into 140 branches nationwide.
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