Philippine exporters have secured $25 million worth of orders from the two industry fairs held in Taipei this year, the Manila Economic and Cultural Office (MECO) reported.

Antonio I. Basilio, MECO managing director and resident representative, cited the increasing effectiveness of its trade show participation in generating revenues from Taiwan.

“The $25 million worth of orders do not include sales generated through trade seminars, missions and smaller presentations spearheaded by MECO,” Basilio said.

In the area of trade, he said, MECO has embraced a pro-active lead generation strategy to win orders from and build long-term partnerships with Taiwanese clients.

Basilio said initial sales at the 2009 Taipei International Food Show held last June hit $10 million, representing a 25% improvement over the $8 million sales posted in 2008 and a 150% increase over the $4 million figure posted by the Philippine delegation during the 2007 Taipei Food Show.

The food show was held alongside two other food industry-related exhibitions: Foodtech, Catering and Pharmatech Taipei, and Taipei Pack 2009.

Philippine auto parts and accessories manufacturers likewise won $15.075 million worth of initial sales during the 2009 Taipei International Auto Parts and Accessories (AMPA) Show held last April 14 to 17.

The Philippine delegation’s showing was particularly impressive considering that the 2009 show marked the first time that Manila participated in the 25-year-old trade fair, recognized as Asia’s No. 1 auto parts show.

“More importantly, we are chasing solid leads that could help our car parts manufacturers generate revenues ranging from $50 million to $80 million annually starting 2010, using Taiwan as a jump-off point to markets in China , the Middle East, the EU, Africa and Oceania,” Basilio said.