Longchamp’s latest offering, will it be the next ‘it’ bag? Check out this roomy tote at Rustan’s Makati, Rustan’s Tower, and Rustan’s Cebu.

What makes a bag an “It” bag? Is it because top fashion editors say so, or is it when the said bag is sold out? Or is it because it is the most photographed bag? Nobody really knows. 

Designer handbags are obviously still very hot, so Longchamp played along with this very in-demand trend by introducing its It-Bag series. Not compromising its classic styles, Longchamp presented this oh-so-kitschy collection with simple totes in cotton and linen canvas mixed with luxurious leather handles—a combination the brand is quite known for. An added appeal is a sketch of a bag on these totes, with the “Ceci est un IT BAG” written on it, which means “This is an IT bag” in French.  How cheeky!