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Manila Bulletin devider Lifestyle devider Travel devider Historic win for Maria Paz Alberto as Philippine Tourism takes the global stage

Historic win for Maria Paz Alberto as Philippine Tourism takes the global stage

Published May 23, 2026 08:55 am
From left: Peter Semone, Chairman of the Pacific Asia Travel Association (PATA); Maria Paz Alberto, Chairwoman of the PATA Philippines Chapter; and Noor Ahmad Hamid, CEO of the Pacific Asia Travel Association (PATA) (Photo: PATA)
From left: Peter Semone, Chairman of the Pacific Asia Travel Association (PATA); Maria Paz Alberto, Chairwoman of the PATA Philippines Chapter; and Noor Ahmad Hamid, CEO of the Pacific Asia Travel Association (PATA) (Photo: PATA)
The Philippine travel and tourism industry is celebrating a monumental achievement as Maria Paz Alberto, chairperson of the PATA Philippines Chapter, has officially secured a seat on the executive board of Pacific Asia Travel Association International (PATA). This milestone was solidified at the recent PATA International Travel Mart held in Bangkok, Thailand, where she was elected as an Executive Member and honored with the PATA Excellence Award 2025. More than a personal achievement, her appointment feels like a collective win, placing the Philippines firmly on the radar in one of the world's most influential travel organizations.
A legacy of leadership
Maria’s ascent to the PATA International Executive Board caps off an impressive 41-year career marked by resilience, forward thinking, and a deep-rooted passion for Philippine tourism. Her leadership, shaped by a strong academic foundation including a Ph.D. and executive education from Wharton & Harvard, has consistently pushed the boundaries of the local travel landscape.
Currently serving as the President of the Philippine IATA Agents Travel Association (PIATA), she has been a tireless advocate for travel agents, ensuring the industry remains competitive and professional.
Ark Travel Express: As the head of Ark Travel Express, she has also spent decades curating meaningful and transformative travel experiences, proving that Philippine-owned agencies can compete at the highest global standards.
2025: A banner year for PATA Philippines
The global recognition comes on the heels of a stellar year for the local chapter. Under Ms. Alberto’s guidance, PATA Philippines was awarded "Best Chapter" in 2025. This prestigious accolade highlighted the chapter’s excellence in membership engagement, sustainable tourism initiatives, and its ability to promote the Philippines as a premier destination despite a shifting global economy.
Bringing the Philippines to the world
By joining the PATA International Executive Board, Ms. Alberto is positioned to influence regional travel policies, foster international partnerships, and advocate for sustainable growth across the Asia-Pacific region.
"This is a big victory for the Philippines, bringing our nation to the world."
Her presence on the board ensures that the unique perspectives and interests of the Philippine tourism sector are represented at the highest level of decision-making. As the world enters a new era of travel, the country now claims a well-earned seat at the table, guided by one of its most respected and seasoned voices.

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